Reading time: 7 minutes

Already the leading supplier of A3 multifunction printers in Asia-Pacific, Fujifilm now has its sights set on Europe. The UK has become one of the first countries in the region in which the Fujifilm Apeos series of MFP devices is available.

For nine decades, across multiple technology sectors all around the world, Fujifilm has been a trusted brand, associated with quality products that are proven to deliver output of the highest standards, and to do so reliably, over the long term.  

Fujifilm’s multifunction printers draw on that long, proud history of imaging excellence, as well as a 60-year heritage in toner print technology development. While Fujifilm might be a new name in the European office printer market, it is an extremely well-regarded name in the commercial and industrial print markets in Europe and, furthermore, Fujifilm technologies already power millions of office printers right across the globe. To date, other than in Asia-Pacific, Fujifilm-branded multifunction office printers have not been available.  

Now, with the launch of Fujifilm’s Apeos series of MFP devices in the UK and Europe, all that is changing. 

Why Europe, why now? 

Though the European office printing market is mature and highly competitive, the rapidly changing requirements of the modern workplace are also creating opportunities. From remote and hybrid working, to issues like mobile accessibility, security, and sustainability targets, there are pain points that many current providers aren’t adequately addressing. As a result, Fujifilm is launching a new range of multifunction printers with specific features to support hybrid working models, digital transformation and maximised sustainability. 

With the evolving workplace in mind, this new range was built for securing vital business data; streamlining workflows to boost efficiency, and doing all of this in a way that supports business sustainability goals.  

This new range also represents a fusion of nearly a century of imaging excellence with cutting-edge technologies designed for today’s digital and flexible workplace demands.  

Digital Transformation  

Fujifilm has been at the heart of the global technology shift from analogue to digital for decades, having already digitally transformed itself from an analogue photographic film company to a global, multi-sector, digital technology giant. Fujifilm’s Apeos range, like so many Fujifilm products, is designed to support customers on that journey by facilitating the simple and efficient digitisation of assets.  

This is achieved through a range of features like high speed, duplex scanning, and a Duplex Automatic Document Feeder, which allows the loading of originals as small as business cards. Other such features include automatic orientation of scanned pages to upright position, correction of skewed pages, and removal of blanks. Multiple methods to transfer scanned data are available, including email, SMB, FTP & SFTP and, in addition to this, TIFF and JPEG scanned data can be converted to PDF with searchable OCR enabled. 

Go to market strategy 

Fujifilm’s go-to-market strategy in Europe puts a heavy emphasis on its channel partners, leveraging local market expertise and networks. The company recognises the value of local expertise and works closely with dealers and distributors, providing the resources and ongoing support they need to confidently deliver solutions to businesses of all shapes and sizes. 

In the UK, the partner Fujifilm has opted to work with for the launch of this range is Aurora, one of the country’s leading business solutions providers and a hugely respected supplier of office machinery, equipment and supplies. 

Partnering with such a highly respected and well-connected UK business will be critical to gaining rapid market penetration and market share. 

Andy Moffitt, CEO of Aurora comments: “We pride ourselves both on the breadth of our product offering and the quality of the products and services we provide to our customers. Anyone with any knowledge of dry toner print technology, and the development of office printing solutions over the decades, understands the critical role that Fujifilm has played, and continues to play in that story. So to now be able to work with Fujifilm directly in the UK is going to be of huge benefit to our customers – and is very exciting for us.” 

This channel partner strategy is being carried out simultaneously in Italy, where Fujifilm is working with local solutions provider Tyche. The same strategy will also be replicated across Europe as the Apeos range becomes available in more and more European countries. 

Distinguishing Apeos series features

Built on Fujifilm’s decades of print and imaging expertise, the ultra-reliable Apeos range is designed for the modern workplace. From remote and mobile printing capabilities; to superior security features; to exceptional sustainability credentials, Apeos is a high-value MFP range, designed to support digital transformation, and to meet the rapidly changing and hugely diverse demands of the fast-paced, flexible, post-Covid office environment. 

The range comes with multiple standout features that make them competitive in a crowded market:

Superior quality and reliability: With a print resolution of 1200 x 2400 dpi and innovative IReCT (Image Registration Control Technology), the Apeos series ensures crisp, clear images with minimal colour mis-registration. This level of quality supports businesses in producing professional-grade promotional materials in house.

Advanced security measures: In today’s hybrid work environments and with data breaches becoming more costly (IBM recently calculated that the average cost is around $4.24 million per incident), security is more critical than ever. The Apeos series addresses these needs with features like secure booting, data encryption, and document rights management, ensuring comprehensive security measures that protect sensitive business data. Furthermore, the Apeos range is BLI award certified for its security features. This respected certification, from Keypoint Intelligence, recognises products that perform over and above their peers in multiple different categories.

Sustainability: Fujifilm has integrated its strong commitment to environmental responsibility into the Apeos range. The printers are designed with energy-efficient technologies such as IH fusing and LED printheads, and use Super EA-Eco toner, which reduces power consumption and the printers’ carbon footprint.  Fujifilm’s commitment to responsible operations is also backed up by its prestigious EcoVadis Platinum Medal. From energy-saving technologies to the use of biomass plastics, Apeos supports a more sustainable workplace. These features not only support sustainability but also improve the workplace environment by reducing operational noise. 

Connectivity and usability: The Apeos range supports modern digital workflows with features like seamless cloud connectivity, mobile and remote printing capabilities, and advanced scanning functions that facilitate digitisation. This makes the printers exceptionally user-friendly and adaptable to various business needs, as well as ensuring that they are helping people to work smarter, wherever that work happens.

Looking ahead 

Beyond the UK, Fujifilm has also launched its multifunction printers in Italy and is in discussions with dealers and distributors in multiple other European countries as it works to roll out the Apeos series throughout Europe, adapting its strategy to meet specific regional demands and preferences. Fujifilm is committed to transforming business printing solutions with a focus on performance, flexibility, and efficiency, thereby supporting businesses in their digital and sustainable transformation journeys.

Fujifilm’s market strategy leverages its global brand to introduce these high-end devices to the UK and Europe, collaborating closely with established dealers and partners, to demonstrate the unique value proposition of the Apeos range.

Fujifilm’s arrival in the European office technology market signals a shift towards solutions that prioritise security, sustainability, and the flexibility needed in today’s hybrid work environments. Backed by Fujifilm’s 90-year heritage of quality and innovation, the Apeos range promises to be a pivotal solution for businesses looking to transform their workplace operations.