How secure is your printer? How reliable is it? Can you “wow” your customers or clients with the quality of the work you produce on it? And, does it do more than just tick a box when it comes to sustainability credentials?

Why launch a new range of office printers into a crowded and highly competitive market? This is a question often being posed to Fujifilm after the company launched the Apeos series of MFP devices in the UK earlier this year. There are four primary answers to this question, and in combination, they form the four pillars of value that Fujifilm is already known for in the Asia-Pacific market, where Fujifilm’s Apeos range of multifunction printers is well-established, and is currently the market-leading MFP range in the region. 

Understanding Fujifilm’s four pillars

Security

Cyberattacks pose an ever-growing threat to UK businesses, with the cost and sophistication of malicious intrusions rising at an alarming rate. The potential consequences of a single data breach can be devastating, leading to financial losses, damage to reputation, and even legal repercussions. In fact, Cybersecurity Ventures predicts the global cost of cybercrime will reach a staggering $10.5 trillion annually by 2025. 

Office printers are often viewed by hackers as a weak link in cybersecurity defences and the path of least resistance past an organisation’s defences. There is good reason for this. Even though they are remotely accessible and often have access to highly sensitive information, multifunction devices are often overlooked and lack the same degree of cyber protection afforded to other parts of an organisation’s IT security. 

In today’s hybrid work environments, where data is constantly flowing between devices and networks, safeguarding sensitive business information has become a critical challenge. Fujifilm’s Apeos series has security built in. Engineered with a multi-layered security approach that extends beyond basic password protection, the Apeos series stands out for its advanced security features, such as secure booting, to ensure that only authorised firmware operates the device, preventing access to malicious software. Other security features include data encryption, which safeguards sensitive information during transmission and storage, making it indecipherable to unauthorised users. 

Fujifilm’s commitment to security also extends to incident response. The Apeos series includes features like audit logs, which track user activity, and intrusion detection, alerting administrators to suspicious behaviour. This proactive approach enables swift action in the event of a security breach, mitigating potential damage. 

The comprehensive array of security features integral to the Apeos series, has earned it a prestigious BLI Security validation from Keypoint Intelligence, a leading independent evaluator of document imaging hardware and software.  

Sustainability

Growing environmental awareness has made sustainability a key consideration for businesses. It’s not just about ticking a box, but about making business decisions that have a real, positive impact on the planet. 

The Apeos series incorporates energy-efficient technologies like IH fusing and LED printheads, which significantly reduce power consumption and lower the carbon footprint. Additionally, Apeos printers use recycled plastic for some plastic parts, and flame-resistant bio-based plastic parts made from “cellulose” obtained from wood materials, to reduce the use of petroleum-based plastics.

The use of Super EA-Eco toner further contributes to energy savings, reducing the overall carbon footprint of businesses. Fujifilm’s printers also improve the workplace environment by reducing operational noise, creating a more pleasant and productive space for employees.  

Fujifilm’s dedication to sustainability is further evidenced by the company’s prestigious EcoVadis Platinum Medal, a recognition of its leadership in eco-friendly practices and its commitment to minimising the environmental impact of its operations and products. 

Quality

The print quality of the Apeos series is exceptional, far exceeding quality levels typically expected from office printing equipment – and much more in line with the quality expected from a professional production device.  The series combines a print resolution of 1200 x 2400 dpi, with vibrant colour reproduction, and innovative image registration control technology (IReCT), which minimises colour mis-registration. These features not only enhance the quality of printed output but also make the machines much easier to use, contributing to the overall user experience. 

But quality isn’t just about the output, it extends far beyond the stunning printouts. Fujifilm quality manufacturing and design ensures that every aspect of the device functions as well as it possibly can, from the hardware, to the software, to the user interface. The entire user experience is taken into account, from intuitive interfaces and seamless cloud connectivity to robust device management tools. 

 Efficiency

Downtime can be costly and disruptive, especially in today’s fast-paced business environment and Fujifilm Apeos MFPs are designed to withstand the rigors of constant day-to-day office use. Fujifilm’s robust engineering ensures minimal downtime, reducing the risk of operational disruptions that could leave organisations vulnerable to cyberattacks. 

Fujifilm’s multifunction printers are designed with reliability in mind, minimising downtime and ensuring consistent performance. The company’s innovative IReCT (Image Registration Control Technology) ensures crisp, clear images with minimal colour misregistration, further reducing the risk of disruptions. 

 A holistic solution for the UK office market 

Fujifilm was one of the earliest pioneers of digital toner print technology. Building on that heritage of more than six decades, Fujifilm’s four-pillar strategy offers a holistic and innovative solution to the complex challenges faced by UK businesses. By understanding the interconnectedness of security, reliability, quality, and sustainability, Fujifilm empowers organisations to protect their valuable assets, maintain operational efficiency, print work they are proud of, and contribute to a more sustainable future. 

With products now launched in the UK and Italy, and with launches in multiple other European countries anticipated in the coming months, Fujifilm’s commitment to building trust and delivering comprehensive solutions is set to resonate with businesses seeking to navigate the ever-changing business landscape. By combining its rich heritage with cutting-edge technology, Fujifilm is poised to become a trusted partner for organisations that prioritise security, reliability, quality and sustainability.